Our advert;
Scene One: (black and white)
A young girl lying in a hospital bed, her mum gets told by the doctors her daughter may not live for much longer due to a serious terminal illness. We see the doctor walk away, and the mother cry.
Scene Two:
A man dumps a bag of donations outside a charity shop and it turns to colour and a ‘kerching’ noise plays.
Scene Three:
The girl gets out of bed happily because she now has enough money to go on a day out with her family and she immediately steps into a park and she is running along holding balloons with her family.
Scene Four:
The man who dumps the donations stands up and says: ‘Look how easy it is to put a smile on a child’s face’. And ‘don’t wait, go donate’ appears on the screen.
Why have you chosen this particular idea?
ReplyDelete- What is effective in it that will get people to donate/raise awareness of your campaign?
- Is it similar to any existing campaign adverts?
- Who is it aimed at?